Becoming a Talent Agent: Mastering MPC Marketing

MPC (Most Placeable Candidate) Marketing . . . STAR (Special Talent Available & Ready) Marketing . . . Skill Marketing . . . Purple Squirrel Marketing – it doesn’t matter what you call it, it all means the same thing.

It’s reversing the recruiting paradigm and taking good people who are looking for a change in jobs and finding them a new employer for a fee as opposed to what we usually do, which is “fill an order.” The market conditions we are in right now have made the practice of MPC Marketing more effective than ever before. It’s also becoming the fastest way to placements and will remain so for years.

Greg Doersching of Next Level Exchange walks you through the tricks, tips, and tactics that will help you master this concept.

To learn more about Greg Doersching click here!